I was quoted talking about the iPhone apps of fashion brands in The Wall Street Journal. It reads:
"What's interesting is that [the apps] force the designers to make a decision about whether they're doing it purely to sell product or trying to get people really involved with the brand," adds Rachel Arthur, an assistant style and media editor for WGSN...
See the piece here: WSJ.com, or click on the screengrab below...
0 comments:
Post a Comment