QUOTED: Where did all the fashion editors go?

PUBLISHED: AOL's MyDaily / Huffington Post UK, July 6, 2011

I was quoted in reference to fashion editors moving into the realm of online retail. It reads:

Fashion editors are uniquely placed to shift goods in a retail world where conversation and engagement trump the hard sell, agrees WGSN's marketing and digital editor Rachel Arthur. "Journalists have always been instrumental in selling the best products to consumers, but they've never had the capacity to gain from it in any real sense" she explains.

See the piece here: MyDaily.co.uk, or click on the screengrab below...

London Fashion Week: Young designers must embrace technology or risk shutting the door

PUBLISHED: The Daily Telegraph , February 21, 2011

London Fashion Week's young designers must use the power of technology to promote themselves, rather than taking a leaf out of Tom Ford's book and shutting the door completely...

See the piece here: The Daily Telegraph, or click on the screengrab below...

The catwalk connection

PUBLISHED: Lingerie Buyer, January 2011

The collaboration between Jean Paul Gaultier and La Perla is a high profile example of the way in which fashion and lingerie interact and influence each other...

Location, location, location

PUBLISHED: Viewpoint, issue 27, December 2010

The property buyer's mantra is set to become social media's new spin for consumers and brands alike...

QUOTED: Going, going, gone... Mayhem at H&M for Lanvin

PUBLISHED: AOL's MyDaily, November 23, 2010

I was quoted in reference to the launch of the Lanvin for H&M collection. It reads:

MyDaily's eyewitness on the ground at London's Oxford Circus flagship reports that queues are snaking right around the store, taking an hour to get to the goods. Meanwhile online shoppers have descended onto the H&M shopping site, and our numerous attempts to get onto it have resulted in a crash (probably not a bad thing for our wallets). But sharp elbows, technical glitches and lengthy queues haven't dampened the mood.

"It's utter chaos" fashion journalist and shopping aficionado Rachel Arthur told us, "but there's such a fantastic atmosphere – you've got a 10 minute slot to shop, kind of like Supermarket Sweep."

My images of shoppers at the event (including myself) were also used.

See the piece here: MyDaily.co.uk, or click on the screengrab below...

Ralph Lauren unveils 4-D digital masterpiece

PUBLISHED: WGSN blog, November 11, 2010

Ralph Lauren promised a 4-D spectacle, a sensory experience and the “ultimate collision of fashion, art and technology” to celebrate its 10 years of digital innovation in the US and the launch of its new e-commerce site in the UK, and boy did it deliver...



Read more...

Londres de fiesta

PUBLISHED: Mujer, October 3, 2010

This feature for Chilean title Mujer, the weekly magazine supplement to newspaper La Tercera, is a diary-style piece about the shows and events of London Fashion Week (spring/summer 2011 - September 2010).

See it here: Mujer.latercera.com, or click on the jpgs below...